Building the infrastructure for healthcare in Egypt.
From Cairo, we built a platform that connects pharmaceutical companies, doctors, pharmacies, and patients — so care reaches every patient, and keeps reaching them.
Built by Rubikans
One ecosystem for everyone's health and quality of life.
We believe better healthcare should be available to everyone — regardless of place, condition, or ability to pay. We build an ecosystem that connects every party, so care reaches everyone who needs it.
We connect every player in the health journey into one ecosystem — so better healthcare reaches everyone who needs it.
From pharmaceutical companies to doctors, pharmacists, and patients — every party has a role in the treatment journey. But without a connector, care breaks. We build that connector.
We build the platform, run the network, and manage the data — so the focus stays on the patient, not the complexity.
Five values. Spelled R.U.B.I.K.
Every letter of our name carries a value we live by every day.
Rise together
We believe success has many fathers — so we rise together when we are all empowered, oriented, strong, and resilient.
Ultimacy
We ensure professionalism, excellence, and customer satisfaction by applying efficiency, diligence, discipline, and ethical conduct.
Be real
We have the candor and courage to speak up, we tell the truth, and we face day-to-day challenges transparently.
Innovation
We constantly look for creative ways to change, solve problems, and find solutions — internally and with our clients.
Keep agile
We are adaptive, responsive, incremental, iterative, collaborative, and we accept criticism.
Five audiences. One platform.
Everyone who has a role in the treatment journey — from diagnosis to persistence — is part of the platform.
Real numbers. Informed decisions.
Our team works on real data — from patient support programmes in Egypt. Every decision is built on what we actually see on the ground: enrolment, dispensing, persistence.
Focused on PSP. Expanding with purpose.
Today, our platform is fully dedicated to managing patient support programmes — from design, to dispensing, to tracking.
Our next step: extending the ecosystem to include medicine ordering through the platform, appointment booking with doctors, and messaging between doctor and patient — all inside the same app.
A clinic management programme is planned — currently in development.