For pharmaceutical companies

Four parties. One connected system.

A patient support programme touches your team, the prescribing doctor, the patient and the pharmacy — and in Egypt, nothing connects them. Rubikcare is the network that does: doctors enrol in seconds, pharmacies verify every dispense, and your team sees enrolment, adherence and spend as it happens.

The conventional programme, and what replaces it

Call-centre model, on rubikcare

Axis Call-centre model On rubikcare
Time to launch 4–6 months per programme Configured in minutes; first programme live in weeks, every next one same day
Cost structure Fixed headcount, paid regardless of results Performance-based — cost moves with dispensed value, not headcount
Enrolment Paper forms, phone verification In-app, under 60 seconds, at the point of prescription
Free goods Paper vouchers, retrospective reconciliation Single-use, patient-matched codes; anomaly detection
Reporting Monthly slide deck Live dashboard — enrolment, persistence, spend vs ceiling
Data compliance Spreadsheets and messaging apps PDPL-aligned by design, audit-ready
Scale ceiling A few thousand patients A 100,000-patient programme runs like a 1,000-patient one
The rubikcare programme model

Model your brand's upside — before launch.

Enter your brand's numbers and see projected volume, revenue uplift and your break-even point.

Your brand

Illustrative model based on the inputs above. Not a guarantee of results for any specific brand.

Without PSP
2.3
Avg months on therapy
182,400
Units dispensed / year
29.2M
Total revenue EGP
14.6M
Net contribution EGP
With RubikCare
4.3
Avg months on therapy
345,600
Units dispensed / year
55.3M
Total revenue EGP
27.6M
Net contribution EGP
+89%
Net contribution uplift

Based on published PSP literature: structured support programmes raise completion from 38% to 72%, and lift physician prescribing of supported therapies by 68%. Figures are illustrative — not a guarantee for any specific brand.

+68%
Published physician survey
Prescribing increases

Physicians prefer supported therapies.

In published studies, physicians are more likely to prescribe a medicine that comes with a support programme — because they see better patient adherence.

That translates directly into prescribing uplift — before anything else begins.

Adherence impact

Adherence is not a side effect. It is the revenue driver.

Published evidence from patient support programmes — showing how adherence translates into repeat revenue and therapy persistence.

↓ 88.2%

Reduced abandonment of the first prescription — with cost assistance.

ALK-inhibitor · p<0.001
↓ 24.3%

Reduced discontinuation — better therapy persistence.

Same cohort · p<0.001
↓ 14%

Reduction in discontinuation — with lower total healthcare cost and fewer hospital visits.

JMCP · Immune-mediated diseases
66%

of published studies showed significant adherence improvement for enrolled patients.

27 of 41 studies · Published review

Published international evidence — establishes the mechanism. Results vary by therapy, programme, and brand. Not a guarantee for any specific brand.

Implementation

Your first programme launches like your fiftieth.

  1. Minutes

    Programme design + configuration

  2. Already live · nationwide

    Pharmacy network

  3. Hours

    Field team briefing

  4. Same day

    First enrolled patient

What pharma teams ask us

Questions before you commit

It's yours. Full export, open formats, on request, at any time — contractually guaranteed. Tenant isolation means no other pharmaceutical company ever sees your programmes, prescribers or patients.

See the platform, and the economics of your own brand.

Book a demo

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